VISUAL LANGUAGE 6: LOGO & BRAND DESIGN

Assignment

Design a business card for yourself or your business. Consider typography and layout carefully as well as the logo design you developed last week.

I really like ascii-art, which is based on arcane computer graphics that simulated logo-designs with letters in the terminal of computers. It has an early 80s hacker aesthetics, which I thought could translate one of my core values as an artist well to a business card: honesty. I wanna create honest art. Not just something aesthetically pleasing. It should be as honest as possible. The lack of computational power forced early hackers to use minimalist design in their graphics. There is a subtle beauty in this approach that resonates with me.

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Then I thought why we still need business cards, what is their purpose in a digital world? I guess it is the object itself, its physicality and weight. So I chose acrylic as my material. It is solid, has a great hand-feel and a weight that demands attention. I hope that this will persuade people to keep it - rather than throw it away after taking a picture of it (which is what I usually do with the cards). 

I used an ascii-generator which translates a word into ascii-letters. It features different fonts that are all composed of letters and symbols. 

I decided to just feature my website on the business-card - all the other modes of contact are on there anyway. It is "ouiouioui.space", so the front of the card would say "ouiouioui", when you turn it around you could read ".space". 

I took the ascii-font from the generator, imported it to Illustrator and lasercut/edged the cards with 1.8 mm thick white translucent cast acrylic. 

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I used different colored permanent markers and acrylic spray paint to color the etched font - regular acrylic paint turned out not to attach too well to the etchings.

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I am pretty happy with the results - I decided not to go for etching cardboard, the acrylic version turned out better than expected. I think it adds a certain value to the card - hopefully people will keep it!