VISUAL LANGUAGE 4: COLOR THEORY

Choose your palette that represents you (at least five colors). Make six compositions within a square and post them on your Instagram and to your blog. You can create compositions by using pure shape forms, abstract shapes or you can manipulate existing photographs. In the end, the six compositions should have a distinct color palette of you.

  • Colors can be the same hue but different saturation or brightness

  • Use the same palette for all six compositions

  • Work within a square

Be bold and imaginative with the ways you create and compose your palette.

 

I like bold graphic design that shows color and edge. The tension between colors that are a bit off according to color conventions is inspirational for me. I am influenced by Italian modernism, Russian suprematism, cubism, surrealism, 90s techno/rave/jungle movement aesthetics and the return of the latter in recent graphic design work: Lots of neon, bright colors, high contrasts, early computer / internet graphics, flashlight analog photography. I was growing up in the countryside where cheap looking design and broken, careless aesthetics were prevalent. The city and a cleaner, more subtle style was far away.

Here a few samples that influenced me in one way or another.

 Kasimir Malevich "Peasant in a Field"

Kasimir Malevich "Peasant in a Field"

 (album cover for Soundtrack to Mark Leckey's Video Installation "Fiorucci Made Me Hardcore")

(album cover for Soundtrack to Mark Leckey's Video Installation "Fiorucci Made Me Hardcore")

 
 Basic Rhythm - The Basics (album cover)

Basic Rhythm - The Basics (album cover)

 Jean-Michel Basquiat "Ernok"

Jean-Michel Basquiat "Ernok"

 early 90s UK rave flyer

early 90s UK rave flyer

 Jamie XX - Far Nearer (album cover)

Jamie XX - Far Nearer (album cover)

 Ata Kak - Obaa Sima (Re-Release / Awesome Tapes from Africa)

Ata Kak - Obaa Sima (Re-Release / Awesome Tapes from Africa)

 Superpaper Magazine (Bureau Mirko Borsche)

Superpaper Magazine (Bureau Mirko Borsche)

 Color Studies

Color Studies

 
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For the first iteration of color studies I used a very basic palette with bold colors, edgy contrasts and smooth gradients to create an energetic palette that oscillates between aggressive solidity and artificial airiness. Red and yellow are dominant. This is underlined by contrasting strong geometric shapes with free curves. 

 
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As an experiment I used a more subtle and less saturated palette that resonated with me as well and applied it to one of the existing compositions. `

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This invoked a more nostalgic and warmer retro-feel. I liked the looks but finally chose to keep the bolder, more saturated color choice from before. I experimented as well with eliminating gradients and sticking to solid colors only.

 
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