VISUAL LANGUAGE 2: SIGNAGE RESEARCH

Assignment

Go outside and photograph 2 examples of unsuccessful signages and 2 examples of signages you like and post all 4 images to your blog.

Choose one of your unsuccessful signs and redesign it. Write a blog post about your thought process with the final outcome in the end. Add any initial hand sketches, research, upfront work you did to come up with your final design.

I chose the signage on trash cans and of a LEGO store in the Flatiron district as examples for successful signage. Both functional, one indicating and explaining the  municipal service of garbage collection and recycling, the other representing a well-known brand for a popular toy for children. They both offer a clean and minimalistic design aesthetic that is not only functional but as well visually appealing. 

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While walking around this popular area I noticed an old ad for cigarettes in one of the kiosks - I really liked the intense colors and the flat design. 

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I found two interesting examples where the design might be questionable and misleading. The first one is close to Washington park (where lots of dogs stroll around...) and is wrong on many levels.

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What can I really eat there? What are "Papaya Dogs"? Will I get quality food? Those are questions that might remain unanswered - unless I give it a try and get some food there. I won't. 

The dog theme was following my stroll around Washington Park. At the park entry, I discovered a small indicator that dogs have to be kept on a leash. It is so small and hidden among other signs that nobody notices it.

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Within the park are other signs that state in a sentence that dogs should always be kept on a leash.

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Why is it kept in text? Human brains can process images faster. So I thought of visualizing this text. I had the idea to not create a sign but a little sculpture that would be placed in the park as a literal reminder of keeping dogs on a leash. 

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I started with a few sketches, then moved on to Illustrator to create vector graphics. It took me a while as my Illustrator skills are still pretty limited. But I overcame a few hurdles with the help of fellow ITP students.

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I kept the colors in the same muted brown as the original signs for NY parks. White reflective highlights emphasize the leash. The thumbs up gesture should positively reinforce correct behavior.

After looking a while at the thumbs up gesture I decided to iterate as well a more subtle approach. Am still not sure which one might be more effective.

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Ideally the material would be a solid metal that stands by itself with drills in the ground.  

 (background image by  wikipedia )

(background image by wikipedia)